Built for Trailer & Equipment Dealers

You Spend Thousands to
Make the Phone Ring.
We Show You What Happens When It Does.

TruIntel listens to every sales call, scores every rep, and pushes structured lead data to your CRM — automatically.

100%
of calls scored
24%
of qualified leads never make it to the CRM

How It Works

From call to insight automatically.

YOUR PHONE SYSTEMAI ENGINEWHAT YOU GETGoToVoIP & Call RecordingsCall Tracking MetricsAttribution & AnalyticsRingCentralUCaaS & Cloud PBX+ any VoIP providertruintelAI ENGINECall ScoringEvery call graded 0–100Rep CoachingMoment-by-moment tipsLead ClassificationBuyer · tire-kicker · service callSentiment & IntentWhat they feel and wantCall SummariesName, need, next stepsSYNCS TOYour CRMAuto-synced in real time

The Platform

Stop guessing what's happening on your phone lines.

Call Scorecards
87
✓Built rapport
✓Asked what they’re hauling
✓Offered financing options
✗Asked for the appointment
Did they build rapport? Ask what they're hauling? Offer financing? Present options? Ask for the appointment? Every call. Every rep. Scored automatically.
Rep Coaching
Coaching tip · 2:47 into call

"You quoted a 7×16 enclosed but never asked when they need it or what they're hauling."

Not "be more professional." More like "you quoted a 7x16 enclosed and never asked when they need it." Coaching tied to the exact moment, on every call.
Lead Classification
Fresh LeadFollow-UpExisting CustomerNot Meaningful
Qualified buyer, tire kicker, service call, wrong number — classified automatically. Your team knows which calls deserve follow-up before they even open the CRM.
Manager Dashboard
Jake M.
92
Sarah K.
78
Mike R.
64
Who's closing. Who's quoting and ghosting. Which leads fell through the cracks over the weekend. One screen, updated after every call. No ride-alongs required.
CRM-Ready Summaries
NameJames Cooper
HaulingLandscaping equip.
Budget$8k–$12k
TimelineWithin 2 weeks
Next stepSend 7×16 specs
Name, number, what they're hauling, budget, timeline, next steps — structured and pushed to your CRM before your rep can forget to type it.
Missed Opportunity Alerts
85%
never call back
Missed call — (803) 555-01422m ago
No follow-up — Quote #18473h ago
Deal going cold — Cooper, J.1d ago
85% of missed callers never call back. TruIntel flags every unanswered call, every quote without a follow-up, every deal going cold — before it's too late.
100%
of calls scored automatically
24%
of qualified leads never make it to the CRM
85%
of missed callers never call back
“

I used to walk the lot thinking we were doing fine. Then TruIntel showed me what was actually happening on our phones — reps quoting prices without asking a single qualifying question. Leads calling back and hitting voicemail. That first week was a wake-up call. Best investment we’ve made.

KP
Kevin P.
VP of Sales, Southeast Trailer Dealer

Your phones are ringing right now. Do you know what's being said?

Join the dealers who stopped guessing and started knowing.